LCI logo is very significant and pertinent to LCI’s business and philosophy. The logo comprises of 6 main colours :
White, Black, Electric Blue, LimeYellow/Green, Fuchsia Hot Pink/Purple, & Porsche Red.
The four main colours of Blue, Green, Purple and Red also co-relates to one of the tools Leslie uses in his training .i.e. that is Coloured Brains. The Directive Communication Psychology explanation of the 4 main ways people process information.
The main letters LCI are using a calligraphy font style which represents : training is an art, Leslie an artist, the training will be somewhat unorthodox yet flows like paint off a paint brush, leaving its mark, making a deep impression that can be seen and felt. The colour ‘white’ represents authority and power, as the training LCI conducts is from the authority of having years of clarified experience by the grace of God and training to empower people. The black words are simple and clear which is the aim of training with the word ‘International’ capitalized emphasizing the nature of its vision and growth. The other four other vibrant colours simply represent the training will be impactful, dynamic, breath-taking and simply ‘WOW!’ Yes it will be entertaining yet educational.
LCI is the in the edutainment business. LCI believes for training to be effective it has to accompanied with strong emotions experienced. The two strongest emotions a human experiences is tears and laughter. You may experience both in his trainings. They are also are in sync with Leslie’s jacket colours, an integral part of his branding and his training – ‘Uniqueness Personified’ and ‘ Distinct Transformation’.
The tagline is ‘See It, Be It, Live It’ which is reflective that the training which is delivered is not meant to simply give people an ‘emotional high’ and then fizzle out as the challenges of life re-surface back at work. It is intended for the training, its tools, its message to be imbedded, absorbed, breathed-in, digested and eventually take root and become a part of their lives. LCI’s goal in training is the transformation of people and companies.
LCI is committed to seeing people grow and assist corporations maximize its people’s potential, get results and therefore success.